Proper Identity Management on Online Platforms
Human beings value the internet as a platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Most of us use the internet for advertising products and services. There are those who build brands using online presence. Others actually build personal names as brands online. For you to advertise your own name as a brand, you need to create a profile as an identity.
It is easy to create an online identity. However, managing that profile and what to appear when searched is not as easy. This is because everything is revealed when a name is searched on search engines. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want only some parts of your life revealed. How is this possible?
Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is in relation to people searching for products that are offered by different competing companies.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. His images were not spared either. The main issue arises when it comes to using search engines to search the person. When you search him, what appears is information about his legal problems. That includes photographs taken when in custody.
From Michael Bullard situation, there is a problem. How can he or any other person control what appears when one searches their name? Can he filter what appears? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.